They have the most incentive and the ability to share your content. It’s no secret that your email subscribers are your most loyal audience. It sounds so simple, and it is! It’s just a matter of figuring out that first step. This generates high traffic, which in turn, can generate sales. Just in the same way a café may have a morning or lunch rush hour, there’s also a ‘rush hour’ when people are more likely to get on their phones or laptops.įinding that sweet spot brought just the benefits we hoped for: we’re able to ensure that we achieve a high rate of emails opened, and then click through to our site.
When we first began sending emails to our subscribers, we first had to figure out the best day and best time to send emails. Without further ado, let’s find out when to send our emails for the best results? If your email open rates don’t match up to the average, one of the reasons why people are not opening your emails might be because you’re sending them at the wrong time.īut before we start, if you are interested in learning more email marketing strategies, read up on our A Beginner’s Guide to Successful Marketing Campaigns, which -you guessed it- is packed with tips on effective email marketing strategies. The average opening rate across all industries is only at 22.15%, according to a study by GetResponse. Then again, when you look into most people’s habits on opening emails. For me, it has always been the target audience, email subject line, and most importantly, content that has been the deciding factor. When it comes to email marketing, can the time of day you choose to send your email actually affect the results?īecause as someone who opens all their emails, it doesn’t matter when I’ve received the email. Bonus! Download and get a glance at all the information you need in a single infographic.
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